LANEIGE will be holding the annual LANEIGE Beauty Road with Water Sleeping Mask roadshow, a travelling beauty tour that illustrates the power of water in purifying and moisturizing your skin to achieve a sparkling ‘Good Morning’ skin with LANEIGE’s bestselling Water Sleeping Mask.
The roadshow is set to take place in Singapore at ION orchard from 18 May to 24 May 2017 and will also mark the launch of the second run of the LANEIGE Refill Me Campaign - an enriching global initiative that motivates everyone to gain a greater understanding of water scarcity and join hands to protect our water supplies.
As a testament to the strong partnership forged last year, LANEIGE Singapore will once again partner Waterways Watch Society, an independent local volunteer group which brings people together to love our waters and to inspire stewardship for our environment, to encourage customers to give back to society through public donation.
From 18 May to 30 June 2017 — beginning at the LANEIGE Beauty Road with Water Sleeping Mask roadshow then to all LANEIGE boutiques and counters island-wide and LAZADA Singapore — for every purchase of the ‘Refill Me’
edition of the iconic Water Sleeping Mask and the limited edition Water Sleeping Mask - Lavender, LANEIGE will donate SGD2 to the Waterways Watch Society, pledging up to SGD12,000.
Proceeds will go towards its water conservation efforts and education programs for tertiary students. Customers who contribute to this cause by purchasing the ‘Refill Me’ edition of the LANEIGE Water Sleeping Mask will also receive a complimentary Refill Me bottle (350ml), which acts as a physical reminder to cut down on pollution from disposable plastic waste.
Customers who visit the roadshow can expect to learn about the full range of LANEIGE’s Sleeping Care products through interactive games. Upon completion of five game zones and collecting five stamps, customers stand to win attractive prizes at the sure-win standing roulette, ranging from full-sized products, product minis, to Korean memorabilia sponsored by the Korean Tourism Organisation (KTO).
The top spending LANEIGE member at the LANEIGE Beauty Road with Water Sleeping Mask roadshow and LANEIGE ION Orchard boutique from 18 – 24 May 2017 will also walk away with a pair of air tickets to Korea, sponsored by KTO! **Terms and conditions apply - Winners must be at least 16 years of age and able to travel within travel period
Interactive zones include:
- Sleeping Beauty Zone – Learn more about each Sleeping Care product through e-catalogues.
- Scented Card Wall – Discover the effects of each scent used in LANEIGE’s Sleeping Care products, and how they aid in promoting better sleep. These scented illustration cards are also yours to take home!
- *Photo Zone - Showcase your sparkling beauty and strike a pose at the 3D Photo Zone furnished with furniture from HipVan to capture your LANEIGE Beauty Road memories!
- *Scent Bar - Discover the significance of the scents in LANEIGE’s signature Water Sleeping Mask, the limited edition Water Sleeping Mask – Lavender and Lip Sleeping Masks.
- *VR Zone - Put your detective skills to the test as you search for four unique qualities of the LANEIGE Water Sleeping Mask in an immersive virtual reality adventure with a Samsung VR device.
- *Touch Touch - Challenge your reflexes as you get rid of hecklers disturbing sleep in a touch-activated game board. You’ll also get a special gift when you hit a high score.
- *Water Hoop - Shoot some hoops with the right water ball representing the Water Sleeping Mask. Get a special gift when you hit a high score!
Guest appearances
LANEIGE brand ambassador and actress Lee Sung Kyoung, who starred in the widely popular Korean drama Weightlifting Fairy Kim Bok-joo, will be making an appearance at LANEIGE Beauty Road with Water Sleeping Mask on 20 May 2017 at 4pm. Exclusively for LANEIGE members, the top five spenders at all LANEIGE boutiques and counters from 12 May to 18 May 2017 will stand a chance to win a group photo opportunity with Lee Sung Kyoung during her appearance at LANEIGE Beauty Road with Water Sleeping Mask. For more updates and details on eligibility and terms and conditions, keep a lookout for updates on LANEIGE Singapore’s social media accounts. (LANEIGE Singapore Facebook, @LANEIGEsg)
Customers will also have the chance to learn from Cat Koh, Global Makeup Artist from LANEIGE on 19 May from 7pm to 8pm, as she shares the latest Korean beauty trends and conducts skincare and makeup demonstrations during the roadshow.
On 21 May 2017, local lifestyle and beauty influencer Pei Shi, who goes by @speishi online and local actor Nat Ho (@iamnatho) will also be headlining an informative beauty talk from 4pm to 5pm where there will be a skincare Q&A session. Interested participants can post skincare related questions on LANEIGE Singapore’s social media accounts prior to the talk where questions will be selected from. Participants will also stand a chance to win LANEIGE Sleeping Care products during the talk.
Operation Hours
LANEIGE Beauty Road with Water Sleeping Mask roadshow will be held at ION Orchard, Basement 4 ION Station, from 18 May 2017 to 24 May 2017 (18 May: 12pm – 10pm, 19 May to 24 May: 10am - 10pm).
Availability
The ‘Refill Me’ and Lavender edition of the LANEIGE Water Sleeping Mask will be available from:
LANEIGE Beauty Road with Water Sleeping Mask roadshow: 18 May 2017 – 24 May 2017 LAZADA: 19 May 2017 - 21 May 2017
LANEIGE boutiques and counters in Singapore: 25 May 2017 - 30 June 2017