Valentino's 342 square meter boutique marks an important step in the development of their worldwide retail network expansion and it continues the innovative store concept developed by Creative Directors, Maria Grazia Chiuri and Pierpaolo Piccioli, together with British architect David Chipperfield.
The store concept combines old and new in order to generate a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a more traditional retail boutique structure.