Tiger Beer, the number-one international premium beer from Asia, debuts Tiger Soju Infused Lager, an easy-to-drink lager with a hint of sweetness and a refreshing beer aftertaste, uncaging a bold new Tiger® experience. Tiger Soju Infused Lager takes inspiration from K-culture's rising prominence globally and taps into the popularity of soju. Tiger's latest innovation goes beyond lager with a range of natural flavours that appeal to Millennial and Gen Z consumers who seek products that bring an exciting fusion of progressive flavour and innovative experimentation.
Tiger Beer, the number-one international premium beer from Asia, debuts Tiger Soju Infused Lager, an easy-to-drink lager with a hint of sweetness and a refreshing beer aftertaste, uncaging a bold new Tiger® experience. Tiger Soju Infused Lager takes inspiration from K-culture's rising prominence globally and taps into the popularity of soju. Tiger's latest innovation goes beyond lager with a range of natural flavours that appeal to Millennial and Gen Z consumers who seek products that bring an exciting fusion of progressive flavour and innovative experimentation.
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August 2023
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