South Korean eyewear label Gentle Monster has finally made its way to Singapore! The eyewear brand is best known for its unique designs, and has been making waves globally after it was spotted on actress Jun Ji Hyun (Gianna Jun) in My Love from the Star in 2014. Gentle Monster has also collaborated with renowned brands like Opening Ceremony, Hood By Air, Henrik Vibskov, as well as South Korean actress Gong Hyo Jin, and designer Aimee Song.
Whether you’re looking for something simple, something quirky or maybe something in between, Gentle Monster has got you covered. Designed and constructed with an Asian Fit in mind, its line-up of shades has been raved by fashion enthusiasts. Many dig their variety of interesting cuts and colours, as well as refreshing traditional designs with their own touch of out-of-the-box interpretations. Fancy a pair of yellow tinted aviators, or a pink pair of cat eyes?
The Gentle Monster ION flagship store in Singapore marks the eyewear brand’s very first Southeast Asian flagship boutique. The grand opening was graced by many local celebrities including Mediacorp artiste host and singer Lee Teng, singer Derrick Hoh, Kelly Poon, and actress Joanne Peh. Influencers from around the region were also present to celebrate the store’s grand opening.
Of course, not forgetting the man of the hour, Lee Dong Wook, who made a special appearance at the grand opening as well. The charismatic actor paired Gentle Monster’s ‘Salt 01’ with a smart casual look – peak lapel grey suit, yellow crewneck t-shirt, and a pair of neutral coloured sneakers. Not many people can pull off this shade of yellow, but Lee Dong Wook definitely did!
Guests were treated to a beautifully curated interior similar to the other uniquely themed Gentle Monster stores across the globe. The Gentle Monster ION Flagship store Singapore is named “SAMSARA” – meaning ‘cycle of life’ in Sanskrit. This concept was inspired by Ron Fricke’s documentary “Samsara” as well as and the core philosophy of salvation introduced in Nietzsche’s “Thus spoke Zarathustra”.
There are five different exhibit zones – each aiming to provide an experience that mimics the evolution of human thought, leading visitors to three different stories and objects: The Camel, the symbol of obedience; The Lion, for governance; and The Child, for freedom.
For those that have been waiting to get your hands on a pair of Gentle Monsters, you would be delighted to know that the brand has brought in their full collection of shades and glasses – including their latest collection designed in collaboration with Tilda Swinton.
Gentle Monster also launched a pair of limited edition edition eyewear – AMI ADAM in orange-tinted lenses – in celebration of its flagship store opening in Singapore. There are only 50 pieces available, and are retailing at $328. Fallen in love with this orange-tinted baby already? We’d suggest that you visit the store today to avoid disappointment!
Gentle Monster is located at ION Orchard, 2 Orchard Turn, #01-13, Singapore 238801.